
Wed, July 27: FREE
Thurs – Sun: FREE before 5pm & $5 after 5pm
Concet | July 30
Wed, July 27: FREE
Thurs – Sun: FREE before 5pm & $5 after 5pm
Concet | July 30
Creator & Host of What Would You Do?
John Quiñones is one of the most trusted voices in American journalism and an internationally respected keynote speaker. With more than 30 years at ABC News and eight national Emmy Awards, he has built a career centered on storytelling, accountability, and ethical decision-making.
As the creator and host of What Would You Do?, now in its 17th season, Quiñones has become known as “the face of doing the right thing,” challenging audiences to examine leadership, courage, and responsibility in moments of change.
His keynote at MXLAN will connect human values to innovation, reinforcing the importance of ethics, trust, and leadership as technology reshapes business and society.


Dr. Belinda Román
Associate Professor of Economics
St. Mary’s University
Associate Professor of Economics
St. Mary’s University

Erika Martinez Mott
Directora General
Grupo Estrategia Politica (GEP)
Directora General de Grupo
Estrategia Politica (GEP)

Dr. Duncan Wood
Vice President for Strategy & New Initiatives; Sr. Advisor
Wilson Center Mexico Institute
Vice President for Strategy & New Initiatives
Sr. Advisor to the Wilson Center Mexico Institute

9AM-1PM
MCALLEN CONVENTION CENTER
MXLAN reflects the identity of a border region rooted in hard work, culture, and collaboration—while leading forward into advanced industry, artificial intelligence, and innovation-driven economic growth.
This is not a trade show. MXLAN is an intentional, curated experience designed to connect people, ideas, and opportunity across borders and industries.
Wed, July 27: FREE
Thurs – Sun: FREE before 5pm & $5 after 5pm
Concet | July 30
Wed, July 27: FREE
Thurs – Sun: FREE before 5pm & $5 after 5pm
Concet | July 30
McAllen Chamber of Commerce
McAllen Economic Development Corporation
bcardenas@mcallenchamber.com
956-682-2871


Workforce Transformation in a Changing Economy with Dr. Joanne Wang of Vanderbilt University
8:30 am: Doors Open & Welcome
9:00 am: Higher Education Leaders Panel | “Investing in Educated Human Capital”
• Dr. Rodney H. Rodriguez, Vice President, Institutional Advancement & Economic Development | South Texas College
• Manuel “Manny” Vela, Associate Vice President & Chief Operating Officer | Texas A&M University Higher Education Center at McAllen
• Moderator Julian Alvarez, Vice President & Director of Community Relations | Lone Star National Bank
• Adrian Villarreal, President & Chief Executive Officer | IBC Bank
• Victor “Seby” Haddad, Executive Vice President & Chief Lending Officer | Lone Star National Bank
• R. Rene Avila | Executive Vice President & Chief Operations Officer | Texas Regional Bank
• Moderator Ron Garza, Associate Vice President, Workforce & Economic Development | University of Texas Rio Grande Valley
• “A Mexico & United States Perspective” presented by Erika Martínez Mott, Directora General | Grupo Estrategia Política (GEP)
• “Looking Beyond” presented by Dr. Duncan Wood, Vice President for Strategy & New Initiatives; Senior Advisor | Wilson Center Mexico Institute
Advanced Manufacturing
Cybersecurity & Data Protection
Healthcare Innovation
Binational Trade & Mobility
Wed, July 27: FREE
Thurs – Sun: FREE before 5pm & $5 after 5pm
Concet | July 30
Blanca Cardenas
bcardenas@mcallenchamber.com
(956) 682-2871
Wed, July 27: FREE
Thurs – Sun: FREE before 5pm & $5 after 5pm
Concet | July 30







Join us to share your story through art at La Communidad. From July 28-30, the MXLAN Festival will provide indoor community space to regional artists to create and display their artwork to thousands.
SANTO JR. headlines over 3 hours of matches along
with 15 plus fighters! Plus: Hijo del Santo Meet & greet for all VIP Ticket holders!


Watch Oaxacan artist Irving Cano & top creators paint larger than life murals from March 6-8
Watch Artists bring their work to life at MXLAN, March 6-8.
MXLAN LETTER BURNING
MXLAN LETTER BURNING
CEREMONY
Each night we’ll light up the night sky with the MXLAN letter burning ceremony featuring the Circo Dragon fire dancers.
Ceremony
Join us to share your story through art at La Communidad. From July 28-30, the MXLAN Festival will provide indoor community space to regional artists to create and display their artwork to thousands.
See the sky light up each night of MXLAN during our letter burning ceremonies.

Be part of MXLAN’s street parade, where giant puppets & traditional dancers join unexpected performers as we attempt to break the WORLD RECORD HUAPANGO!
Be part of MXLAN’s street parade, where giant puppets & traditional dancers join unexpected performers!
MXLAN BREAKTHROUGH
MXLAN BREAKTHROUGH
music stage
music stage
MXLAN’s Breakthrough Stage will feature live concerts by top Latino artists! Happening March 6-8
Nightly concerts by rising Latino artists in representing their culture in new and unexpected genres.
PUEBLO MAGICO
PUEBLO MAGICO
MEXICAN ARTISAN MERCADO
ARTISAN MERCADO
MXLAN ‘s 3-day Artisan Mercado includes authentic crafts, clothing and vendors from Mexico and Beyond
Select from clothing & goods sold by the crafters who made them.
GRATITUDE TUNNEL
GRATITUDE TUNNEL
ART PROJECT
ART PROJECT
Thousands of festival goers will create a community art project by sharing what they are thankful for on a gratitude ribbon. March 6-8
Thousands of festival goers will create a community art project by sharing what they are thankful for on a gratitude ribbon. March 6-8









